Diagram of a green leaf with the text 'Plant' in black, and smaller gray text 'nutrition' underneath.

Lite Foot Environmental Foundation

Brand Strategy
Visual Identity
Website Design
Campaigns
Signs + Wayfinding

Working to turn Plastic Waste into Purpose

Lite Foot Environmental Foundation partnered with us to develop a cohesive brand identity capable of supporting both long-term growth and diverse fundraising initiatives. Our work began with a foundational visual identity and extended across website design, collateral systems, and environmental signage. We created a unified presence rooted in clarity, purpose, and a focus on sustainability.

A key component of the engagement was the development of flexible sub-brands for special events and fundraising campaigns. Each sub-identity was strategically designed to maintain a visual and conceptual tether to the Foundation while adopting distinct characteristics tailored to its specific audience and opportunity.

The result is a dynamic, scalable brand system that preserves institutional integrity while empowering the initiatives focused on the creation of a more sustainable future.

Green background with a white outline of a leaf with a vein pattern.
Business stationery including an envelope, greeting card, sticker, and note cards with a green leaf logo and text for Lite Foot Environmental Foundation, emphasizing eco-friendly lifestyle and environmental initiatives.
A digital color palette with four color swatches labeled with their hex codes and names: green labeled 'Sustainability #5E943C', dark green labeled 'Recycle #2C482E', light yellow labeled 'Reuse #E1F079', and gray labeled 'Reduce #B2B2B2'. The palette includes font examples, numbers, and special characters.
Three vertical flags on metal poles, the middle one white and the side ones green, with green and white text promoting sustainable environmental practices, set against a clear blue sky.
A reusable tote bag with green handles, displaying the logo and name 'LITE FOOT Environmental Foundation,' resting on rocks surrounded by plants.
A green bucket hat with white text and a leaf logo that reads "LITE FOOT ENVIRONMENTAL FOUNDATION" on a light green background.
Close-up of a business card for David Baine, Treasurer, with a logo and text for Lite Foot Environmental Foundation, placed on a beige patterned fabric background.
Multiple computer screens displaying environmental and charity organization websites, including LITE FOOT Foundation and Earth Day Savannah, with donation forms, event info, and photos of people.
Green vertical banner with white text that reads 'Fix It Fair' and additional text below that says 'Repair. Reuse. Rethink Waste.' The banner also features a logo for 'Lite Foot Environmental Foundation' and a website link 'LITEFOOT.ORG' at the bottom.
Screenshots of a website about an Upcycling Design Competition, showing a group photo of diverse women in fashionable clothing, event details, and a donation support section with various categories and sponsor levels.
Colorful abstract flower shapes in purple, orange, blue, yellow, lavender, and red on a light background.
Screenshots of social media posts promoting a climate-focused upcycling design competition, featuring diverse models and decorative graphics.