A wooden scrub brush with a rounded handle and natural bristles sitting on a wooden surface, with another wooden cleaning brush in the background.
Colorful tote bag with leaf and abstract designs on a marble and wooden surface against a plain wall.
A person holding a glass of white wine at a table with a beige linen tablecloth, a white plate with a fork, and a wooden bowl nearby.

Lite Foot Company

Brand Strategy
Visual Identity
Brand Consulting
Signage
Art Direction
Photography

Sustainability made simple

Lite Foot Company partnered with NatMatt Studio to shape the brand expression for their sustainable retail space. Founded on the belief that sustainable living is a journey - one that can often feel overwhelming - Lite Foot Company exists to guide customers at every stage of that path.

We were brought on as brand consultants to conduct a comprehensive brand and messaging audit, refining positioning and clarifying voice and visuals across both in-store and digital touchpoints. From strategic recommendations to spatial and web experience design, our work focused on creating alignment between mission and execution.

In-store, we developed thoughtful signage systems that illuminate product benefits and empower shoppers to make informed, sustainable choices with confidence, and at the same time devising eco-friendly methods for signage and product displays to align with Lite Foot Company’s mission. On the website, we captured product photography that accurately displayed the brand feeling and optimized the online shopping experience. The result is a cohesive, approachable brand experience that reinforces Lite Foot’s purpose - helping customers reduce their carbon footprint one intentional step at a time.

A white A-frame signboard with a green and white checkered pattern at the bottom. The sign displays a message in green text that reads, "we don't sell shoes!" with smaller text below that says, "we help your carbon footprint" and "LITE FOOT COMPANY." The background is plain gray.
A collection of wholesale product catalogs from Lite Foot Company, featuring eco-friendly home goods such as reusable cloth napkins, kitchen towels, makeup remover pads, and various cleaning brushes. The catalogs display product images, descriptions, and prices, with a focus on sustainability and environmentally conscious products.
Woman standing inside a store with clothing and accessories, colorful graffiti mural on the wall behind her, and storage shelving on her left.
Screenshot of a website homepage for a company called Lite Foot, which offers sustainable, low waste, upcycled products. The page features a navigation menu and images of eco-friendly products on a minimalist background with green accents.
An online shopping webpage from Lite Foot Company displaying a hand towel on sale, with an image of the towel, product name, price, and purchasing options.
Close-up of two informational cards with green and black text on recycled brown cardboard, placed against a pink background. One card mentions wool dryer balls, and the other discusses makeup remover pads, from Lite Foot.
A roll of checkered fabric on a pink surface.
A slice of berry-topped cake with cream cheese frosting on a white plate, two playing cards (Ace of hearts), a glass of rosé wine, and a tumbler of whiskey on a wooden table with white napkins.
a white folded cloth napkin on a beige background
Person pressing a mattress with a hand roller.
A spray bottle of eco-friendly bug spray inside a beige reusable mesh bag.
Four reusable mesh produce bags hanging from a person's arm, containing lemons, limes, oranges, and additional fruit, against a neutral background.
A gray netted bag containing a lemon and a spraying bottle of topical solution, with two lemon halves and another lemon half on a beige surface.
Stacked beige towels with a gray felted ball on top, and two felted balls on a wooden surface.
Three felted wool balls in white, gray, and light gray, arranged on a pinkish surface with shadows.
Wicker basket tipped over with felted wool balls, beige towel, and wooden board on marble surface.
A hand holding a beige cleaning sponge with soap suds.
A hand squeezing a wet cloth over a sink, water dripping from the cloth into the sink, with a soap dispenser in the background.
A wooden hair comb placed on a surface with a shadow cast beside it.
A white plate with a croissant, set on a wooden table with white napkins, a gold fork, and a gold knife.
Two glasses on a wooden surface, one with a pink tint containing a large ice cube and water splash, and the other clear with ice and liquid, placed on white napkins.
Two glasses of lemonade with lemon slices and metal straws, one on a wooden cutting board, with a halved lemon beside it, in front of a round wooden tray.
A hand holding a checkered cloth napkin on a metal stand on a marble surface with books, a glass vase with wooden objects, and a wooden board in the background.
Hands lifting dishwasher safe lids off bowls containing spinach, blueberries, and chopped fruits on a kitchen countertop.
A glass mug of tea with a metal infuser inside, placed on a white cloth on a wooden surface, with a vase of white flowers to the right.
Colorful tote bag with leaf and abstract designs sitting on a wooden surface.
A floral patterned tote bag hanging from a person's hand, with a marble surface and a wooden tray inside the bag.
A glass soap dispenser with a gold pump on a wooden surface, with a white cloth that has 'Spa' written repeatedly in black, draped over the edge of the surface, against a soft pink background.
Hand holding a glass pestle and a large glass mortar with a duster brush inside, on a wooden surface.
A wooden dish brush with a rounded handle and natural fiber bristles is placed on a wooden surface, with another similar brush in the background.
Handheld wooden dish brush with cream bristles resting on a wooden surface.