Leslie Kieffer Photography logo in white text on a black background.

Leslie Kiefer Photography

Brand Strategy
Visual Identity
Positioning
Verbal + Messaging
Print
Web Design
Videography + Art Direction

Grief is not infinite

Leslie's story is one of true beauty. Rooted in the realism of her life + the beauty + obstacles that surround it. Her husband suffered a massive stroke and Leslie began documenting his road to recovery discovering a long the way her rekindled creative spirit that she captures in her collection of ephemera style work.

Our goal was to create a brand identity that would grow with her collection of work, sharp lettering + elongating her name creates an unworldly slightly unsettling feeling, which is representative of her work + her emotions surrounding her art.

Leslie Kiefer Photography logo with black background and white text
Stylized white initials 'L' and 'K' on a black background.
Black background with white text displaying "Leslie Kieffer Photography" in stylized font.
Black and white business cards for Leslie Kiefer Photography are fanned out on a black background.
Business card for Leslie Kierker Photography with contact information, placed on a textured surface with shadows.
A collage showcasing branding for Leslie Kiefer Photography. It includes a white embossed logo, a close-up of a green plant with the initials 'LK', and a smartphone displaying the Leslie Kiefer Photography website with images of birds and greenery.
A poster with images of crabs and seaweed, titled 'Leslie Kieffer' in white text, displayed against a black background with vertical ridges.
A magazine or catalog page lying on a marble surface with shadows cast across it. The page features artwork or photographs of flowers, arranged in panels. The bold capital letters 'LK' are visible at the top left, and the artist's name Leslie Kiefer is printed at the bottom of the page.
A printed flyer for an art exhibition titled 'Circle's Cavern: The Jewel in the Abyss' is lying on a white marble surface. The flyer details dates, times, and location of the gallery, as well as a description of the exhibit.
Photography website homepage featuring images of nature, including a bird, plant, ocean, and insect, with navigation menu and artist statement.
Screenshot of Leslie Kiefer Photography website showcasing a page about ephemeral gatherings, with images of various colorful leaves and plants.

For Leslie’s website it was important to have her site speak directly to gallerists who would be studying her work, while creating the feeling of a virtual gallery. Presenting her art in a similar manner virtually as you would view in real life helps to set the atmosphere and exploratory nature of her site.

We wanted to ensure a connection that flowed beautifully between brand and art. Leaving behind a remarkable impression to each visitor.

Website Design

Black and white photograph of a woman holding a branch with flowers. The woman has short light-colored hair and is partially obscured by the flowers.

Parallel Lives: Video Series

An important component to add to Leslie’s website was a unique way to present her story, the meaning and purpose behind her work. We visualized this playing as visual art piece within her gallery. It needed to feel organic and authentic, a culmination of the raw beauty that envelopes her husband’s story and the connection through her art.